Our
Projects

Snorri Snorkling VR is a new unique VR underwater experience created by MackNeXT. We developed the hardware together with VR Coaster and used our own IP to tell a great Story about Snorri and his friends.

Germany´s two most popular tourist attractions, both family businesses, are joining forces for the first time! I’m thrilled to announce that MackNeXT is developing a brand new VR experience in cooperation with the amazing Miniatur Wunderland

At Europa-Park, the all-time favorite dark ride ‘Pirates in Batavia’ has re-opened after just two years of planning and construction. The team did a marvelous job and we are all so proud of the result. Like for many of our guests, this water boat ride represents our childhood, and working on something so personal and emotional has been a pleasure.

Our team, which put a lot of work, heart and soul into this project, is very proud of the publishers pick renaissance award for PIRATES IN BATAVIA!

For more than 45 years, Europa-Park has been putting a smile on the face of its guests day after day. Ed, Edda and their friends have been there from the beginning. 

Since then, they have been evolving constantly and have appeared in different designs over the years. One of the best-known versions of the beloved characters is based on the designs by the German illustrator Christoph Härringer. Eventually, a 3D version of Ed, Edda and friends was developed by MACK Animation.

The ambassadors of the park are the most traditional brand in our portfolio and stand like nothing else for the magic of the unique park. Whether in the new parade, the 4D cinema or the Junior Club studios: Where Ed and Edda are, children’s eyes light up. 

At Europa-Park, we designed a totally new ride adventure in the French themed area.

Around the dark-ride coaster visitors will now be greeted by a true-to-life replica of ”Moulin Rouge” evoking the times of the Belle Epoque. Guests will wonder through a waiting area with detailed decorations of ”Moulin Rouge” and Paris before embarking on a ride through illuminated Paris with the trains of Eurosat – CanCan Coaster. Visitors can experience the rich culture and history of the neighbouring country in a completely new way.

MOULIN ROUGE ® is a registered trademark of MOULIN ROUGE AG.

We created the award-winning, seasonal stand-alone event „Horror Nights – Traumatica“ in proximity to Europa-Park. Drawing on our profound world-building experience, we created the complete post-apocalyptic story world of Traumatica, with unique characters, complex story lines and a variety of detailed settings. Playing with elements of horror and post-apocalyptic genres, we designed a totally new, fully immersive and thoroughly frightening experience for our thrill seeking, adult guests.

For Land of Legends, one of the best-known and most successful Theme Parks in Turkey, we developed a Design Concept for a MACK Rides Splash Battle, which fits perfectly into their existing surrounding. In close collaboration with their team, we delivered a functional masterplan and great designs suitable to the storyline. Thus, with Watermania we created a one of a kind attraction, ready to wow the guests of Land of Legends.

Leon and Sophie’s grandma has a special secret: She breeds real dinosaurs! We tell Madame Freudenreich’s stories in different formats: Picture books, radio plays and a dark ride at Europa-Park including a store, which inspires with lovingly designed scenes, a great story and beautiful music.

For many years, Europa-Park has been hosting the annual Horror Nights. Since 2017, MackMedia has been telling the story of Traumatica, a post-apocalyptic world inhabited by vampires, werewolves and some survivors. The focus of the immersive event is the visitor. The extensive story world of Traumatica got expanded in 2018 with the character „Myra Moon Mistress“, a powerful goddess. You are able to experience her not only at the event, but also in a comic published by MackMedia.

Rulantica is a mystical Nordic island full of fantastic creatures such as mermen, kelpies, trolls and goblins. It is said that in a grotto there is even the source of life. The historical world was not only the basis of the gigantic indoor water world of the same name, which opened in Rust next to Europa-Park in 2019, but is also told in a novel series licensed by the Coppenrath publishing house.

This traditional theme park based in East Germany wanted a concept for a redesign for their complete park. The basic, generic concept around prehistoric dinosaurs was supposed to be elevated into something unique, in order to appeal to the whole family. In compliance with the client’s requirements for more attractions, design and appeal, we assessed which new attractions would be most fitting and what would be the best way for the guests to discover the park anew. With our profound experience and unique skills, we helped our client to get their park to a new exciting level.

We developed the character Snorri as a key figure of the Rulantica story world and as the mascot for the waterpark of the same name. This six-armed octopus is probably the liveliest inhabitant of Rulantica: cheerful, mischievous, cunning – and sometimes cheeky. We have produced many stories, books, videos and radio plays around Snorri, who therefore in a short period of time became a beloved character for guests of all ages. There is even a dark ride at Europa-Park that was especially developed for Snorri.

The idea of bringing Europa-Park to the cinemas has been around for a long time and has finally become reality with the collaboration of Pantaleon Films GmbH and Warner Bros. Film Productions Germany in cooperation with 2112 PICTURES, a MackNeXT label. We are very pleased that our managing director Michael Mack was allowed to participate as co-producer.

We designed the entire Flying Theatre attraction Voletarium at Europa-Park. MackNeXT was responsible for the underlying storytelling, the exterior and interior design, and was involved in the production of the flying-film itself. With sketches, detailed designs, 3D renderings and technical planning, the foundation was laid to bring the story of the brothers Eulenstein and the first flight in the history of mankind to life.

YULLBE GO is a Free Roaming VR Attraction, enabling 50 guests per hour (theoretical capacity) to move through a virtual world in an 80 square meter room. The player’s hands and feet are tracked by specially developed hardware. As well as the attraction itself, we created the characters and storytelling for its content.

YULLBE PRO is a Free Roaming, Full Body Tracking VR attraction. Body, hands and feet are tracked to create a fully synchronous avatar in the virtual world. 40 guests per hour (theoretical capacity) can move freely through the virtual world in a 200-sqm room. As well as the attraction itself, we created the characters and storytelling for its content.